New Balance excels in the art of revitalizing old silhouettes, as they did with the 992-model recently. In 2020 made one of the best relaunches with the 550-model, by introducing clean designs in collaboration with the New York-based fashion brand Aimé Leon Dore. The chunky look of the model is bound to make it a neo-classic. The collab even became so popular that New Balance decided to hire the founder Teddy Santis as the new creative director for the Boston-based sneaker brand.
New Balance has since day one been one of the most comfortable sneakers on the market, and the journey towards uncompromisable comfort for bloggers, fathers and models doesn’t seem to decelerate anytime soon.